The key objective of the Theresia Ambassadorship Programme is to introduce new audiences, especially young people, to the world of classical music and Historically Informed Performance (HIP) practice. To do so, for three years, nine young musicians, representing nine different European countries, embody and transmit the core values of classical music and its importance to their countries of origin. 

First, the musicians participate in a co-creation workshop guided by ICONS’ communication experts to develop their path’s core concept. The latter will be conveyed through online and offline channels, culminating in one or more specific public events such as workshops, seminars, music labs, and performances in unusual places, aiming to physically connect with the target audience they identified in their home countries. 

This programme is a truly unique opportunity in the European panorama in support of the dissemination of European classical music and culture. Moreover, this is a valuable opportunity for Theresia grantees to improve and practice their communication skills and to create new professional opportunities in their home countries, fully supported by a European-recognised organisation such as Theresia. 

Follow the journey of our Ambassadors.